fbpx Happenings @ Merdeka 2017|Zanroo

The National Day (“Hari Merdeka”) in Malaysia is celebrated every year on the 31st August, the date when the Federation of Malaya gained independence from the British Empire in 1957. This year is particularly special. Apart from celebrating the 60th Anniversary since Independence, Malaysia hosted the SEA Games and topped the medal tally with a whopping 145 gold medals. During the closing ceremony of the Games (which happened to be the eve of Merdeka), the Prime Minister declared 4th September as a public holiday to celebrate this success – giving Malaysians a long weekend (5 days in total).

Quick Facts:

  • Period: 31st August 1957
  • First Prime Minister: Tunku Abdul Rahman
  • Current Prime Minister: Najib Tun Razak
  • National Anthem: Negaraku
  • Capital: Kuala Lumpur

Many local brands took the opportunity to release their Merdeka campaign videos to spread love, patriotism, and unity in Malaysia. Let’s take a look at the trend line:

1. Daily Mentions Trend

Zanroo Daily Graph

Next, let’s take a look at the top 5 YouTube Merdeka ads:

YouTube

1. Petronas featured badminton legends, Rashid Sidek & Foo Kok Keong who talked about the essence and value of teamwork and perseverance for a better Malaysia.

2. Celcom & Axiata collaborated on a Merdeka short film focusing on an English teacher who’s trying to fit into the country where everybody calls home.

3. Samsung Malaysia created a rendition of Malaysia’s national anthem and showcased the pride in diversity through its device.

4. Maxis’ ad promoted its MyMaxis app in which Malaysians could benefit from deals and promotions while exploring the country.

5. A national video ‘Citizens‘ starring the Malaysian Transport Minister, Liow Tiong Lai encouraging Malaysians to never give up on their own country.

Concurrently, some notable brands like Watson, DiGi, Coca Cola Malaysia also celebrated the Independence Day with their own Merdeka campaigns.

What are some of the interesting posts on Facebook on Malaysia’s Independence Day?

1. Some of the creative Merdeka-themed attires made for kids

Kalau anak mintak baju merdeka nk pakai p sekolah ke, antara contoh design mak ayah boleh ambik…semarakkan sambutan kemerdekaaan negaraku Malaysia..#NegarakuSumber: @awesome babelicious-Mummy & Baby

Người đăng: Siakap Keli vào 17 Tháng 8 2017

2. To celebrate Malaysia’s Independence Day, a couple embarked on a motorbike expedition from Klang to London.

Berkapcai dari Klang ke London rai merdeka

Người đăng: Berita Harian Online vào 31 Tháng 8 2017

3. Facebook Live video on the Independence day by Malaysian Prime Minister, Najib Razak.

Meraikan Hari bersejarah di Dataran Merdeka #NegarakuSehatiSejiwa

Người đăng: Najib Razak vào 30 Tháng 8 2017

4. A couple getting married on the Merdeka Day invited Siakap Keli (a prominent online community in Malaysia) to cover their Merdeka-themed wedding.

Perlangsungan Perkahwinan Akak Travel, Bertemakan Hari Kemerdekaan. *melepas korang,* *admin SK tiada di lokasi kejadian*

Người đăng: Siakap Keli vào 30 Tháng 8 2017

5. Popular local singer, Elyana having breakfast at a mamak on Merdeka Day.

Selamat hari merdeka semua! Jom lepak mamak dulu pagi pagi ni 😋

Người đăng: ROTIKAYA vào 30 Tháng 8 2017

So, how about it? Did you managed to learn a little bit more about Malaysia? Email us your thoughts at ask@zanroo.com!

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