The digital age is growing at a rapid pace. As more of us are indulging in social media for our social and consumer needs, the more it fuels the demand for faster and more efficient marketing online.
One exciting new trend is Artificial Intelligence (AI) which is taking the advertising industry by storm. Companies now use machine-learning to understand which consumers to target and what sort of ads to show these individuals based on their interests.
Staying at the forefront of technology and innovation is imperative to propel a business forward and allow them to take advantage of the ever-changing marketing landscape.
As social media specialists, we help marketers and clients make effective marketing decisions based on real-time data, and we are thrilled to be named as one of CIO Advisor’s Top 20 Martech companies.
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